10 Best Email Marketing Softwares and Tools

On: December 21, 2019
By: Abhishek Dey

Digital marketing is spreading across all the parts of online retailing but email marketing still generates the highest ROIs. More than 80% of the companies in the world use email marketing services. But only 51% of those are using email automation to save time and money. With ever-increasing competition, sellers require personalization and customization techniques to connect better with the users. Email marketing automation makes this process easier, quicker and most effective. Let us look at some stats that highlight the importance of email automation:

  • Automated, personalized emails get 119% higher CTRs than broadcast emails.
  • Automated welcome email series instead of a single welcome email can increase your revenue by 13%.
  • Special personalized birthday or anniversary offers can boost conversion rates up to 60% over non-timed emails with the same kind of offer.

Top Email Marketing Softwares and Tools of 2019:

The following is the list of top email marketing solution providers of 2019


Hubspot is a popular inbound marketing and sales software primarily aiming for small or mid-sized businesses. Started in 2004, it has expanded to cater to more than 37,000 companies in the areas of Email, Websites, SEO, Marketing automation, Landing pages, Analytics, Social media, and Blogging. It uses workflows which can be defined as an automated set of marketing or sales actions that get executed on the basis of initial conditions. Workflows take the manual labor out of emails.

Hubspot offers three types of workflows:

  • Start from scratch
  • Center on a date
  • Center on a date property


  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Monitoring
  • Social Media Publishing
  • Social Media Analytics
  • Social Media Bookmarklet
  • Search Engine Optimization
  • Calls-to-Action
  • Sales Notifications
  • Automation Templates (Recipes)
  • Event-based Automation Triggers


Hubspot’s marketing automation comes in packages as following:

Starter plan from $50 per month

  • Lead analytics
  • Lead flows
  • Collected forms
  • Contact management

Basic plan from $200 per month

  • Everything in basic, plus:
  • Email marketing
  • Landing pages
  • Analytics dashboards

Pro Plan from $800 per month

  • Everything in Basic, plus:
  • Marketing automation
  • Smart content
  • Attribution reporting
  • A/B testing

Enterprise plan from $2,400 per month

  • Everything in Pro, as well as:
  • Custom events
  • Advanced reporting
  • Predictive lead scoring


Benchmark is an email marketing software that features an integrated, automated system to enable digital marketers. This robust yet simple engagement marketing solution is designed to help you send compelling campaigns effectively. The company has over 100 employees in 15 countries.


  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • Automation Pro
  • Contact List Management
  • Email Templates
  • Event Management
  • Mobile
  • Polls & Surveys
  • Real-Time Reports
  • Signup Forms
  • Social Media Integrations


It is free for up to 2,000 subscribers and 14,000 emails per month. In addition to this there are three pricing plans:

  • The starter plan is at $13.99/month for 600 subscribers and unlimited sends per month.
  • Medium Plan is for $21.99/month for 1,000 subscribers and unlimited sends per month.
  • Pro plan $27.99/month for 1,500 subscribers and unlimited sends per month.


Description: This relatively new service provider in the email marketing space is proving to be quite promising including bagging several awards from G2Crowd & Capterra. The most unique feature offered by them is “Opti-Send technology” which automatically resends campaigns to all the people in the contacts who did not open the first email thus boosting open rates. This is a simple email marketing solution designed for beginners in the field of email marketing.


  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Template Management
  • WYSIWYG Email Editor
  • Quick Email Newsletter Campaigns
  • 1-Click Resend to Unoponers
  • Drag-and-Drop Editor
  • Geo-Optimized Sending
  • Smart Sending based on the time when users open their emails
  • Free Collection of Responsive Premium Email Templates
  • Powerful Drip Email Sequences
  • Integrations with multiple apps
  • ‘Set it and Forget it’ Automation System
  • High-Quality Pop-Up Form Builder
  • Lead Gen Forms Builder

Pricing: SendX pricing has two subscription plans: Business (starts at $9.99/month) and Enterprise (custom priced). The Business plan’s base price has a minimum allocation of 1,000 subscribers and the cost increases as the number of subscribers grows, up to 2 million.


Ontraport is a robust email marketing platform that provides extensive marketing automation features and a built-in CRM for managing your contacts. Ontraport is different from its competitors when it comes to sending out emails. There is a single database of contacts in your account solving the common issue of having duplicate contacts in your account. Instead of a specific page for broadcast emails, you can send them directly from the Contacts page.


  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Quotes/Proposals
  • Ontraport Marketplace
  • Webforms
  • WordPress Integration
  • Membership Sites
  • Facebook Integration
  • Split Testing
  • Marketing Automation
  • Ontraport Email Marketing
  • 2-way SMS Messaging
  • Postcard Marketing
  • Partner Programs
  • Marketing Tracking
  • PURLs
  • One-click Upsells
  • Business Automation
  • Custom Objects
  • Metrics Dashboard
  • Ontraport Mobile
  • Secure Open API
  • Ontraport Projects


  • Basic: $79/month for one user and 1,000 contacts
  • Plus: $147/month for two users and 2,500 contacts
  • Pro: $297/month for three users and 10,000 contacts
  • Enterprise: $497/month for five users and 20,000+ contacts
  • Free 14-day trial (required before paying for any subscription) and 30-day refund guarantee


SendinBlue is an integrated software for SMS and email marketing software. They are one of the fastest-growing email marketing platforms in Europe. The simple interface is designed with excellent tools to create highly engaging emails. The extremely easy-to-use drag and drop tools are idea for new users. The automation tools enable you to send transactional emails, create workflows, and segment users. SendinBlue puts forward a separate SMTP bulk email marketing service generally used to power automated or transactional emails from your WordPress site.


  • Marketing Automation
  • Send Time Optimization
  • Dynamic list
  • Email Marketing
  • Transactional Emails
  • SMS Campaigns
  • Transactional SMS
  • Real-time Tracking
  • Order Tracking
  • Subscription Forms
  • Dedicated IP
  • Spam check
  • Newsletter builder
  • Trigger marketing
  • Google Analytics Integration
  • Flexible, Customizable Layouts


  • Free – $0 for 300 emails per day and unlimited contacts.
  • Lite – $25/month for 40,000 emails per month and no daily sending limit.
  • Essential – $39/month for 60,000 emails per month and the ability to remove Sendinblue logo from emails.
  • Premium – $66/month for 120,000 emails per month and marketing automation features.
  • Enterprise – Price varies and includes all premium features, dedicated account manager, priority support, and more.


This email marketing software helps you to enhance your email list with engaging emails and high-converting signup forms. The highly updated and easy user interface, makes it easy to get your email newsletter campaign run effectively.It is an integrated marketing suite that helps you grow your business. GetResponse also publishes a lot of useful marketing resources such as courses, whitepapers, and videos that will guide you through different aspects of email marketing.


  • Responsive Email Design
  • Analytics
  • Forms
  • Landing Pages
  • Webinars
  • A/B Testing
  • Autoresponders 2.0
  • Email Intelligence
  • List Booster
  • Inbox Preview
  • Marketing Automation
  • Analytics
  • and Optimization
  • Autofunnel
  • Webinars
  • Design
  • Landing Pages
  • CRM
  • Account and Campaign
  • Management
  • Ecommerce
  • Forms and Surveys
  • Integrations
  • Traffic Generation
  • List Building
  • and Management
  • Enterprise Solutions


  • Basic – The Basic plan is at $15/month
  • Plus – The Plus plan costs $49/month
  • Professional – This plan costs $99/month
  • Enterprise – The Enterprise plan costs $1199/month.


Sendlane is a data-driven email marketing platform that enables you to personalize your campaigns. Easily automate the emails based on users’ behaviors. This is powered by machine learning prediction so it is always the right time to approach your contacts. Sendlane has an advanced multivariable segmentation feature that enables you to find potential target customers.


  • Email Marketing Automation
  • Cross-Channel Marketing
  • Campaigns and Newsletters
  • Drag-And-Drop Visual Email Builder
  • Email Template Library
  • Automated List Hygiene
  • Real-Time Analytics
  • User Segmentation
  • Tags and Custom Fields
  • Sendlane Beacon
  • Powerful Email Retargeting
  • Machine Learning Open Predictability
  • ROI and Conversion Tracking
  • Flexible and Robust API Connections
  • Customer Journey Lifecycle
  • Multivariable Segmentation
  • SMS Marketing
  • Deep Data Integrations
  • Trigger and Event Based Automation Funnels
  • API Transactional Emails
  • Deep Data Analytics
  • Advanced Pre-Built Automation Funnels
  • VIP Migration Service
  • Dedicated Account Manager
  • Custom White Labeling
  • API Transactional Emails
  • DKIM and Custom Domains
  • Dedicated IP Address


They have two plans additionally contact them for custom Enterprise Plans.

  • Growth plan at $79/month if $948 Paid Annually
  • Pro plan $125/month if $1500 Paid Annually

Constant Contact

Since 1995, this seasoned player in email marketing has been the most popular tool boasting over 650,000 customers. In addition to the diverse list of email options available, there are automations and recurring newsletters. They also offer users a built-in events management tool.


  • Free Trial
  • Engaging Templates
  • Reporting Tools
  • Image Management
  • Event Spot
  • Coupons
  • Autoresponder
  • Social Media Integration
  • Contact Management
  • High Delivery Rate


If you want to give it a try, you can sign up for their 30-day free trial.

  • EMAIL Plan starting at ₹ 1289 per month.
  • EMAIL PLUS Plan starting at ₹ 2900 per month


Mailchimp provides users with necessary features that increases your conversion rate besides email marketing. They offer powerful and affordable features for marketers of all sizes. Explore hundreds of integrations with popular apps. The pre-built templates and ready-made segments help to create professional emails in an instant.


  • Email Beamer
  • Email Designer
  • Email Templates
  • Integrations
  • Merge Tags
  • Multi-User Accounts
  • Custom Forms
  • Segmentation and Groups
  • Subscriber Profiles
  • Automation
  • Spam Filter Diagnostics
  • Email Delivery
  • Geolocation
  • Email Client Testing
  • RSS-to-Email
  • Delivery by Time Zone
  • A/B Testing
  • MailChimp Coupon Scanner
  • MailChimp Editor
  • MailChimp Mobile
  • MailChimp Snap
  • MailChimp VIPs
  • Mobile Signup Forms
  • SMS for Events
  • Campaign Archives
  • Social Profiles
  • Social Sharing
  • Reports


  • Free – $0, includes 7 marketing channels, basic templates, marketing CRM, and 1-click automations.
  • Essential – Starting a $9.99/month for all email templates, A/B testing, custom branding, and 24/7 support.
  • Standard – Starting at $14.99/month. Includes automation series, retargeting ads, custom templates, and advanced audience insights.
  • Premium – Starting at $299/month, this plan includes advanced segmentation, unlimited seats and role-based access, phone support, and multivariate testing.


Drip is a powerful email marketing platform that offers a wide range of tools enabling marketing automation, sales funnels, and personalization. They offer seamless integration for all popular website builders such as WordPress and WooCommerce. These features help to reach targeted customers in your email list for more sales. Use Drip to send bulk emails effectively.


  • Tags
  • Custom Fields
  • Customer Behavior
  • Integrations
  • Deep segmentation
  • Behavior-based automations
  • Personalized content
  • Email
  • Facebook and Instagram
  • Third-party integrations like SMS and direct mail
  • Automatic revenue attribution
  • Insights Dashboards
  • Workflow split testing


  • Basic – The Basic plan costs $49/month for up to 2500 active subscribers.
  • Pro – The Pro plan costs $122/month for up to 5000 active subscribers.
  • Enterprise – The cost varies for this plan and is for people who have more than 5000 active subscribers.


In the above list, there are several email marketing solutions to choose from. Even though a handful of features appear to be common for all but it is wise to choose the one which caters you perfectly. Start by carefully assessing each software according to not only to industry standards but also your specific requirements. If required consult experts or follow reviews regarding particular features of a product or details in pricing plans. Embark on a delightful Email marketing journey with SendX for quick and effective results.

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